I’ll be brief. Having viewed James Cameron’s new 3D  movie Avatar, I have to admit that it was simply stunning. It has all of the elements of a blockbuster movie: strong emotional appeal, a compelling story line, just enough character development, and fantastic visuals. And with production and marketing costs that some are estimating to approach half a gigabuck, it’ll need all the buzz it can get to give a blockbuster return to the investors.

As we filed out of the theater last night I couldn’t help but think that we had just witnessed a paradigm shift in the business and technology of cinema. Going forward, the bar has just been raised in the expectation level of audiences. 

Hmmm. I wonder if Unobtainium occurs as the sulfide or the native element?

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